How To Generate More Leads On LinkedIn in 2025: A Complete Guide
You’re a Salesperson trying to get the most out of LinkedIn.
You know that your prospects scroll through their feed at least once a day, and you know that by posting content on LinkedIn, there’s a high chance you’ll:
- Become a familiar face on your prospects’ feed.
- Position yourself as a reputable industry leader.
- Get more inbound leads from LinkedIn posts.
- Naturally turn cold calls into warm ones.
- And close more deals.
Yet sometimes, posting on LinkedIn feels like screaming into the void.
It only takes a quick scroll to see that posts from Top Creators get far more likes and comments than those written by people like you (which is frustrating).
But here’s the thing: engagement doesn’t always equal revenue.
So, in 2025, your goal shouldn’t be to hit 10,000 likes on a post. It should be to connect with your target audience, post high-value content, engage naturally, follow up frequently, and convert them into customers.
In this blog post, we’ll walk you through FIVE ways to master LinkedIn in 2025 and show you exactly how Botdog can help you engage more prospects and close more deals.
1. Maximize your invitation limit. Every single week.
Depending on which LinkedIn account you’ve subscribed to, your weekly connection request limit will be somewhere between 100 and 200.
It’s crucial to make the most of these for two reasons:
- When you connect with someone new, LinkedIn shows your content to them prominently for around two weeks. If they engage with your posts, that time will be extended.
- There’s no magic bank of unused connection requests. If you don’t use them, you’ll lose them.
Back in the day, sending 100-200 connection requests a week was tedious. But there’s no need to spend hours scrolling to find new prospects and manually sending individual connection requests anymore.
With Botdog’s Search Export feature, you can copy and paste your LinkedIn search and leave the rest to us. Using our Automated Sequences, we’ll mimic human behavior to send out invitations (personalized or unpersonalized - it’s up to you) and automatically clean up any pending requests after 30 days. Just create a search of 1,000 prospects in your target market, and you're set for the next month or two - no more worrying about missed weeks. Every week you don't max out your connection requests is potential revenue lost, so let our system handle it while you focus on closing deals.
2. Turn connections into conversations.
If a prospect replies to one of your DMs, the algorithm makes them 70% more likely to see your next post. So, don’t just connect and ghost. Nurture your prospects, thank them for connecting with you, and be curious by finding out what kind of value they’d like to gain from reading your posts. There are plenty of ways to keep the conversation flowing: share an interesting article that addresses their pain points, ask for their thoughts on industry trends, or even invite them to relevant events or webinars. The key is to add value before asking for anything in return.
Don’t have time to send a personalized message to every new connection? Don’t worry about it! With Botdog’s Automated Sequence feature and pre-made message templates, you can build a campaign that sends personalized messages to your first-degree connections every once in a while to keep the relationship fresh. You can read more about this in our article LinkedIn Cold Message: Tips & Templates to Boost Responses.
3. Write high-quality LinkedIn posts, optimized for people and the algorithm.
Dwell time is one of the most underrated metrics on LinkedIn. To put it simply, the algorithm measures how much time people spend looking at or reading your post and uses this to decide whether to show your content to them in the future.
The easiest way to increase dwell time? Create content that’s as valuable and engaging as possible. Here are our top tips…
- Start with a strong hook. On average, LinkedIn users view 14 posts on their mobile and 11 posts on their desktop in one scrolling session. Grab the reader’s attention and force them to stop scrolling with a 3-line hook that’s thought-provoking and encourages them to click “see more…”.
- Upload an image (or multiple images). Adding an infographic, flowchart, or relevant selfie alongside a 900-1,500-character text post can dramatically boost engagement. But go easy on the selfies! Uploading more than three consecutive text-and-image posts decreases your reach by 20%, so mix it up with text-only posts every now and again.
- Focus on value and depth. For text-only posts, aim for 1,800-2,100 characters about a relevant topic. Short, snappy, simple posts might go viral and gain more likes, but they probably won’t convince prospects to buy from you. Instead, write well-structured and engaging posts that directly address their pain points. By adding value and depth, you’re far likely to see their name pop up in your comments or DMs.
- Don’t promote yourself too often. This will decrease your reach by up to 70%. Remember, the purpose of posting on LinkedIn is to add value and establish authority. You can start selling once your prospects are in your DMs.
- Avoid relying on ChatGPT. LinkedIn prioritizes unique content and knows how to recognize common AI-generated hooks and vocabulary. You’ll suffer from 30% less reach and 55% less engagement if you copy-and-paste from ChatGPT.
4. Create a post-posting schedule (and stick to it!).
- Immediately after posting, interact with 5-10 relevant posts from people in your network. Leave valuable comments summarizing what you learned from the post, asking a question, or sharing your feelings. Avoid generic comments like “great post!” because comments over 15 words have twice the impact of shorter ones!
- Within the first hour, respond to as many interactions as possible. Reply to every comment on your post, and try to initiate a discussion. Instead of “thanks for your comment”, try asking something that prompts a deeper conversation. The more people interact with your post, the more LinkedIn's algorithm will promote it. A good way to do this is to send a DM to everyone who liked and commented on your post. With Botdog, you can easily import a list of everybody who liked or commented on one of your posts, enroll them in a campaign, and message them all at once. You can even do this with your competitors' posts and steal their audience!
- Once your post has been live for 6-8 hours, check in again. DM the people who reacted, and reply to every comment.
- When your post has been live for 24 hours, run one last check. Then, move on to posting your next piece of content or use the “Instant Repost” button on LinkedIn to share the same post with a fresh segment of your audience.
5. Be consistent.
Some marketers will tell you there are “right” and “wrong” times to post on LinkedIn, but that’s subjective. If your aim is to go viral, post first thing in the morning so you have a day’s worth of engagement opportunities. But if your aim is to engage and convert specific prospects, the best time to post will depend on their schedule.
Put yourself in your ICP’s shoes, and ask yourself these questions:
- When would I have time to open LinkedIn? (Whether it’s during their morning commute, morning coffee, lunch break, or evening commute, post consistently at this time.)
- Am I opening LinkedIn on my phone or laptop? (Make sure to optimize your posts and hooks for mobile or desktop.)
- What kind of content would make me stop scrolling and start reading? (Write about these topics!)
Whatever you decide is right for your target audience, do it consistently, and don’t be afraid to ask existing customers or prospects for feedback.
Key takeaways.
There are now more than one billion LinkedIn members, yet only 7.1% post at least once a quarter. If you’re posting multiple times a week, give yourself some credit - you’re doing more than hundreds of millions of others! Remember, consistency matters far more than perfection.
Here's what you should do:
- Maximize your weekly invites: Use all 100-200 connection requests every week - they don't roll over, so use them or lose them.
- Turn connections into conversations: Engage prospects early and keep the relationship warm with regular, valuable touchpoints.
- Create quality content: Focus on dwell time with 1,800-2,000 character posts that deliver real value to your prospects.
- Follow up systematically: Engage with your network right after posting, reply to comments, and reach out to those who interact with your content.
- Stay consistent: Post when your prospects are most active and maintain a regular presence that builds trust over time.
Winning on LinkedIn in 2025 isn’t as complicated as it sounds. By posting valuable, thought-provoking content while your prospects are active and letting Botdog maintain engagement and initiate relationships, you can focus on nurturing and converting them. By building a systematic and strategic approach while others chase vanity metrics, you’ll be well on your way to smashing your 2025 targets.
Want to see how Botdog can maximize your LinkedIn game? Try our 7-day free trial to find out if we’re worth the hype!
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