Try These LinkedIn Cold Outreach Templates To Get More Replies

LinkedIn is a prospecting goldmine, especially if you already have an extensive network. If you don’t, you’ll need to do a bit of cold outreach to sustain sales pipelines. 

It’s a polarizing lead-generation process. Some marketers swear by it; others would rather play the long game and build relationships first. Both strategies work if executed properly. 

We’re here to give you a headstart using LinkedIn cold outreach templates. But copying and pasting templates won’t get you anywhere. So, how do you use templates? 

How To Use LinkedIn Cold Outreach Templates

Templates are great jumping-off points for cold outreach. To ensure you’re making the most out of each template, consider the following: 

Personalization

One of the most important recipes for significant cold outreach is personalization. Personalizing templates is what sets it apart. But don’t just personalize using first and last names. 

Think of your demographic, what industry they’re in, potential pain points, and how you can angle your unique selling propositions. The best way to do all of that is through segmentation.

Segmentation

A lot of cold outreach is casting a wide net. However, many make the mistake of niching down too much. Remember, you want both quality and quantity. Segmentation lets you get both.

Instead of using one template for every lead, use multiple templates for each lead segment. 

Even within the same industry, decision-makers can prioritize very different things—some might value cost savings, while others care more about innovation or customer support.

After segmenting, refine your approach and find the best-performing strategy with A/B testing. 

A/B Testing

A/B testing helps you determine what works best for each segment. It’s all about experimenting with small tweaks to your outreach, like subject lines, tone, or even the call to action.

For example, one version of your message might highlight cost savings, while another focuses on time efficiency. By testing both, you’ll see which resonates more with that specific audience.

Make sure you’re testing one change at a time so you know what’s making the difference. Track your results, tweak your templates, and repeat the process until you hit that sweet spot.

7 LinkedIn Cold Outreach Templates You Need To Steal

Sometimes, a little strategy is all it takes to transform cold outreach from “crickets” to “conversation.” Below are cold outreach approaches that’ll get your LinkedIn invitations noticed and increase your chances of a reply. 

Compliment + Value Combo

Everyone loves a genuine compliment. Start your message by acknowledging something specific about their work, company, or achievements.

For example:

 “I saw your recent post about {{topic}}—your perspective was refreshing.”

Then, tie in how your offer can provide even more value.

Shared Connection Approach

Leverage mutual connections to break the ice. Something like:

“I noticed we’re both connected to {{Name}}. {{They’ve spoken highly of your work/I’ve worked with them on a similar project}}, and I thought I’d reach out to see if we could collaborate too.”

Industry Trendsetter

Show that you’re in tune with the latest trends in their industry. Your opening line could be something like:

“I’ve noticed a lot of {{specific challenge/trend}} in {{their industry}}, and I’d love to hear how your team is tackling it.”

From there, introduce how your solution can help.

Problem Solver Pitch

Lead with a pain point and position yourself as the fix. For instance:

“I often hear from {{their role, e.g., marketing managers}} that {{specific problem}} is a challenge. That’s what we specialize in solving at {{your company}}. Could we connect for 15 minutes to chat?”

Quick Win Offer

Sometimes, all it takes is dangling an immediate win. For example:

“I have a simple framework that can help {{specific pain point}} in less than a week. Would you be open to a quick chat to see if it fits your needs?”

Question-First Opener

Start with an engaging question that shows curiosity and invites a response. Something like: 

“Hey {{Name}}, curious—how does your team currently approach {{specific challenge or trend}}? We’ve seen some cool results with {{your solution}} and would love to hear your thoughts.”

Content Sharer

If they’ve posted a great article or comment recently, reference it. Say something like:

“I loved your recent post about {{topic}}—it resonated with me because {{reason}}. It inspired me to share {{resource, insight, or your offer}}.”

Automate LinkedIn Outreach With Botdog + Templates

Automating LinkedIn outreach with Botdog is simple, effective, and scalable. Here’s a quick step-by-step guide to get started:

Set Up Botdog
Create a free Botdog account and connect it to your LinkedIn profile. Use advanced search filters to find leads that match your Ideal Customer Profile (ICP) or buyer personas.

Import Your Leads

Use Botdog to import leads directly from LinkedIn searches or upload a list if you already have one. Focus on quality over quantity.  Narrow your search to prospects who fit your ICP.

Create and Personalize Templates

Start with proven outreach strategies, like the “Compliment + Value Combo” or the “Problem Solver Pitch.” Tailor messages based on industry, job roles, or specific pain points.

Launch Campaigns

Once your templates are ready, Botdog will handle the rest—sending invitations, automating follow-ups after getting a reply and monitoring key metrics. 

Monitor Your Campaign Performance

Use Botdog’s dashboard to track key metrics like connection acceptance and reply rates. Use these insights to adjust your templates or refine your outreach strategy for better results.

Key Takeaways

Templates are only effective when used with the right strategies and tools. Here’s a quick recap of the most essential points to keep in mind as you plan your campaigns:

• Personalization is key—beyond using names to address your prospect’s specific pain points and priorities.
• Segment your audience by industry, role, or challenges to tailor your messaging effectively.
• To boost engagement, use tested outreach strategies, such as the “Compliment + Value Combo” or “Problem Solver Pitch. "
• Monitor campaign performance and refine your approach using metrics like connection acceptance and reply rates.

Ready to scale your LinkedIn outreach without breaking a sweat? Try Botdog for free today!