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How To Personalize Your LinkedIn Messages At Scale with Botdog

Add any custom field to your messages: company info, location, role, or personalized snippets. Import your leads from CSV, map your fields, and let Botdog handle the personalization. Get better reply rates with messages that feel human, not copy-pasted.

Personalization Variables

See the Difference

Add unlimited custom data to personalize outreach

Before Personalization Variables
  • โœ•

    Limited to LinkedIn fields

    Can only personalize with name, company, title. Need more context to stand out

  • โœ•

    Manual personalization doesn't scale

    Writing custom messages one by one. Can only send 20 per day before burning out

  • โœ•

    Generic messages get ignored

    Prospects can tell your message is a template. Delete without reading

After Personalization Variables
  • โœ“

    Import any custom data

    Add columns for pain points, mutual connections, recent news, funding info - anything you want

  • โœ“

    Personalize at scale

    Use {{custom_field}} in messages. Send 500 personalized messages as fast as 500 generic ones

  • โœ“

    Higher response rates

    Messages feel genuinely personal. Prospects respond because you clearly did research

Ready to transform your LinkedIn workflow?

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See the Difference

Add unlimited custom data to personalize outreach

Simple

Import your CSV, map your columns once, and never copy-paste again. Botdog automatically fills in all the custom data for each person you message.

Flexible

Use any data from your CSV in your messages: company names, locations, conversation starters, or AI-generated snippets. If it's in your spreadsheet, Botdog can use it.

Smart

Set backup text for missing data so your messages always make sense.

What people say about Botdog

Real stories. Real results.

Jul 11, 2025

๐Ÿš€ ๐ˆ๐Ÿ ๐ˆ ๐–๐ž๐ซ๐ž ๐’๐ญ๐š๐ซ๐ญ๐ข๐ง๐  ๐Œ๐ฒ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐“๐จ๐๐š๐ฒ, Iโ€™d Skip Manual LinkedIn Engagement and Head Straight to ๐๐จ๐ญ๐๐จ๐  ๐Ÿ’ก

When I began building my business, LinkedIn engagement seemed like the go-to for networking and growth. But looking back, I see it drained more time, energy, and money than it delivered in results.

Eldad Stinbook

Eldad Stinbook

Cloud Evangelist | Infrastructuโ€ฆ

LinkedIn
LinkedIn post

Jul 22, 2024

I subscribed -- in the seven-day free trial, I got several meetings booked. Much better response rate than my LinkedIn Sales Nav InMessages.

Greg Miller

Greg Miller

LinkedIn

Apr 23, 2025

Awesome team! Switching to bot dog - I've been using Dripify and it's wayyy too expensive for the value it provides.

Rasmus Chow

Rasmus Chow

LinkedIn

Mar 15, 2025

Botdog has completely changed how I approach LinkedIn outreach. I went from sending 10 connections a day manually to 100+ automated, and my response rate actually went up.

SJ

Sarah Johnson

VP Sales | SaaS

LinkedIn

Feb 8, 2025

Best LinkedIn automation tool I've tried. Simple to set up, doesn't get your account flagged, and the team support is fantastic. Worth every penny.

MB

Marco Bianchi

Founder | Agency

LinkedIn

Jul 11, 2025

๐Ÿš€ ๐ˆ๐Ÿ ๐ˆ ๐–๐ž๐ซ๐ž ๐’๐ญ๐š๐ซ๐ญ๐ข๐ง๐  ๐Œ๐ฒ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐“๐จ๐๐š๐ฒ, Iโ€™d Skip Manual LinkedIn Engagement and Head Straight to ๐๐จ๐ญ๐๐จ๐  ๐Ÿ’ก

When I began building my business, LinkedIn engagement seemed like the go-to for networking and growth. But looking back, I see it drained more time, energy, and money than it delivered in results.

Eldad Stinbook

Eldad Stinbook

Cloud Evangelist | Infrastructuโ€ฆ

LinkedIn
LinkedIn post

Jul 22, 2024

I subscribed -- in the seven-day free trial, I got several meetings booked. Much better response rate than my LinkedIn Sales Nav InMessages.

Greg Miller

Greg Miller

LinkedIn

Apr 23, 2025

Awesome team! Switching to bot dog - I've been using Dripify and it's wayyy too expensive for the value it provides.

Rasmus Chow

Rasmus Chow

LinkedIn

Mar 15, 2025

Botdog has completely changed how I approach LinkedIn outreach. I went from sending 10 connections a day manually to 100+ automated, and my response rate actually went up.

SJ

Sarah Johnson

VP Sales | SaaS

LinkedIn

Feb 8, 2025

Best LinkedIn automation tool I've tried. Simple to set up, doesn't get your account flagged, and the team support is fantastic. Worth every penny.

MB

Marco Bianchi

Founder | Agency

LinkedIn

Frequently Asked Questions About Personalization Variables

Get answers to common questions about this Botdog feature

Import any CSV with custom columns into Botdog - each column becomes a merge tag you can use as {{field_name}} in your messages. Add unlimited fields like company pain points, funding info, or personal notes. Personalization happens instantly with no impact on sending speed.

You can add unlimited custom fields to personalize your messages at scale. Include company pain points, funding rounds, job changes, mutual connections, or any other relevant data. Each column in your CSV becomes available as a {{merge_tag}} you can use in your campaign messages.

No, there's no speed impact regardless of how many custom fields you use. Personalization happens instantly when messages are sent.

Import any CSV with custom columns into Botdog - each column becomes a merge tag you can use as {{field_name}} in your messages. Add unlimited fields like company pain points, funding info, or personal notes. Personalization happens instantly with no impact on sending speed.

Yes, add any company-specific data as columns in your CSV import. Each column becomes available as {{field_name}} in your messages. Include funding rounds, tech stack, recent news, pain points, or anything else. This lets you send highly personalized messages at scale.

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